Requests For Proposal

Request for Proposal - Educational PSAs, Materials and Distribution Plan 

02-17-2024 12:13 PM

CGA is requesting proposals from agencies to create educational public service announcements (PSAs), accompanying digital materials, and a distribution plan addressing the top root cause of underground damages, no notification made to the 811 Centers, which will be available to CGA members and damage prevention stakeholders.
The selected agency should be experts in PSAs, video production and editing, and script writing, as well as the creation of digital materials for educational purposes.
  1. Project planning: Work with CGA staff/task team members to define a strategy and execution plan to achieve project deliverables and goals.
  2. Script development and writing: Develop and create scripts for each educational PSA. Consider reworking a previous script CGA used in 2010 to update the personas and scenarios for 2024. Suggested personas include, but are not limited to:
    • Remote worker
    •  911 communication center/dispatchers
    • Gas break at a hospital
    • Cost to responsible party who caused the damage and now they don’t have money for a planned expense
  3. Audience: CGA members have requested that these PSAs focus on the general public. However, we will also target active diggers for delivery/exposure.
  4.  PSAs: Develop 15-, 20- and 30-second PSAs. Digital file types should be suitable for television, audio, and various content platforms, including YouTube, X (formerly Twitter), Facebook, Instagram and TikTok.
  5. Accompanying materials: Design digital assets to accompany the PSAs, including infographics and other marketing materials.
  6. Distribution plan: The selected agency will work with CGA staff to design and develop a strategy for sharing/distributing PSAs and support materials to CGA members and stakeholders.

Please review the complete RFP and consider submitting a proposal or sharing with other qualified contacts. Proposals must be submitted electronically no later than Monday, March 4 at 5 p.m. EST to 

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