Requests For Proposal

1. Project planning: Work with CGA staff/task team members to define a strategy and execution plan to achieve project deliverables and goals.
2. Script development and writing: Develop and create scripts for each educational PSA. Consider reworking a previous script CGA used in 2010 to update the personas and scenarios for 2024. Suggested personas include, but are not limited to:
   • Remote worker
   •  911 communication center/dispatchers
   • Gas break at a hospital
   • Cost to responsible party who caused the damage and now they don’t have money for a planned expense
3. Audience: CGA members have requested that these PSAs focus on the general public. However, we will also target active diggers for delivery/exposure.
4.  PSAs: Develop 15-, 20- and 30-second PSAs. Digital file types should be suitable for television, audio, and various content platforms, including YouTube, X (formerly Twitter), Facebook, Instagram and TikTok.
5. Accompanying materials: Design digital assets to accompany the PSAs, including infographics and other marketing materials.
6. Distribution plan: The selected agency will work with CGA staff to design and develop a strategy for sharing/distributing PSAs and support materials to CGA members and stakeholders.

Please review the complete RFP and consider submitting a proposal or sharing with other qualified contacts. Proposals must be submitted electronically no later than Monday, March 4 at 5 p.m. EST to lisao@commongroundalliance.com.